OMO advert: blog tasks

1) What year was the advert produced?

The advert was produced in 1955.

2) How were women represented in most adverts in the 1950s?

Women in the 1950s were presented as housewives and cleaning machines who had to enjoy cleaning.

3) How does the heading message ('OMO makes whites bright') and typography promote the product?

The typography of ‘OMO makes whites bright’ is in serif which makes it stand out and look bold. As it looks so bold and popping which appeals to women and makes them more likely to buy the product.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the OMO advert mise-en-scene is used in the central image as the women is seen wearing a lot of makeup some can even say heavy. This was mostly the beauty standard, the fact that women had to look great even at homes to please their husbands. Another aspect to would be the grin on the face while hanging the washing up. Connoting that women should be happy to do the housework and look after children.

5) Why is a picture of the product added to the bottom right of the advert?

The picture is added to bottom right instead of the middle because print advertisement companies wanted  to sell their products but first convey the message that women should be happy doing housework instead of working which is a mans job.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

 

The connotation of the colours are white and blue and calm and our

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text uses words like ‘white’ and ‘bright’ to persuade the women into buying the product. This is because the the words ‘white’ and ‘bright’ stick in your head and therefore make you wanna buy it. also the use of ‘you’ makes females feel like they are being directly spoken to and therefore will buy the product.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

OMO represents women using mise-en-scene with the central image is a female with a lot of makeup, this reinforces the idea that women in the 1950s were forced to wear makeup and look good in there own homes to please there husbands. Also ‘this ill shake you mother’ reinforces the idea that women were just machines/toys that were used by husbands to make babies and cook,clean.  

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading for this advert was that women in the 1955 would buy this product (mainly housewives and mothers). They would buy the product because it references ‘mothers you’ll’ and then also the central image is a women smiling while doing housework which means that they were trying to say that women should be happy to do housework. This also reinforces the idea that men were more superior/ higher than women and that women should know there place in society.
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

However, the oppositional reading for this advert is that a modern audience would see that this advert is very much sexist and the men who created the advert where misogynist. this portrays that women were often objectified and seen negatively in the media. also the women wearing a lot of makeup and doing the housework would upset a modern audience as they would find it odd as women don’t need men’s standards to life there life.