Denotation and Connotaion

 

Denotation: The background is a grey clay wall and there is a young boy with a sad looking expression and a t shirt which looks old and overused.
Connotation: The advert connotes poverty as the clay wall in the background and the overused old t shirt. It suggest this because of his sad and worried facial expression.
Analysis; This advert reinforces the consumers to feel guilty for not giving to charity and help poor children. This influences the audience to give and support the charity to get rid of the longing guilt. 

Denotation:  The background is a bright yellow colour and there are the 7 members of BTS sitting on a white sofa wearing expensive looking clothing and also there is a lemon and the product on either side. There is also text in a yellow/pink colour.

Connotation: The yellow can connote the flavour or colour of the drink. The phrase 'LEMONA WITH BTS LIFE VITAMINS' can connote its a health drink and will brighten up your life so that's the choice of the colour yellow. The bright yellow could also connote happiness and sunshine. The smiles on there faces could show that if you purchase the drink you feel happy, hydrated and fresh.

Analysis: The advert helps the audience see the benefits of buying the product as the text has 'vitamins' which could mean health benefits. The 7 members of BTS could also attract the audiences eyes as they are so popular and therefore the products sales and audience would rise as they have used very familiar faces. And, also as the quote at the bottom says 'lemona exclusive model BTS' could make people want it more as they are the only models and also very popular worldwide and in parts of Korea.