Audience Effects Theory
1) Write a definition of a passive audience:
This is the idea that the audience believe everything they see and hear from the media and also have the same effect on everyone.
2) Write a definition of an active audience:
This is the idea that audiences interact and can have their own opinions on the media.
3) Write a definition of the hypodermic needle theory:
The hypodermic needle theory is the idea that audiences believe everything that is injected into their brains from the media without questioning it.
4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:
INFORMATION/SURVEILLANCE: The news.
> Why: Because it informs people about the world and what goes on in it.
PERSONAL IDENTITY: Riverdale
> Why: Teenagers might relate to Riverdale as it is a teenage drama with things all teenagers go through.
DIVERSION/ENTERTAINMENT: Spiderman
> Why: This is because it has a sense of escapism and the action just makes you want to experience the magic of the World Of Spiderman.
RELATIONSHIPS: Love Island
> Why: This is because the audience get attached to certain islanders and feel the sense of relationship whilst being lonely.
5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
An Audience pleasure that is offered in Blue Planet is Diversion and Entertainment this is because after a long day of work or school coming home to the calming documentary about the ocean can be the perfect sense of escapism from the busy hassle of the reality. Also, at 0:05 when Sir David Attenborough starts speaking there is a sense of security and assurance as Sir David Attenborough is a trusted voice in the nation. The clear blue ocean could be a vicarious pleasure as be interesting and relaxing. The happiness and joy of travel and exploring without even moving a step away from your sofa.
An Audience pleasure that is offered in Blue Planet also is Information and Surveillance. This is because it interests you to watch by showing and saying information about unknown animals. This is also surveillance because it witnessing the ocean from part of the world nobody would ever think to look. This would be clarified as a voyeuristic pleasure as it is enjoyments from something you have physically witnessed but not a visceral pleasure as it doesn’t cause a reaction in your body(hair sticking up ,goosebumps etc)
This is the idea that the audience believe everything they see and hear from the media and also have the same effect on everyone.
2) Write a definition of an active audience:
This is the idea that audiences interact and can have their own opinions on the media.
3) Write a definition of the hypodermic needle theory:
The hypodermic needle theory is the idea that audiences believe everything that is injected into their brains from the media without questioning it.
4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:
INFORMATION/SURVEILLANCE: The news.
> Why: Because it informs people about the world and what goes on in it.
PERSONAL IDENTITY: Riverdale
> Why: Teenagers might relate to Riverdale as it is a teenage drama with things all teenagers go through.
DIVERSION/ENTERTAINMENT: Spiderman
> Why: This is because it has a sense of escapism and the action just makes you want to experience the magic of the World Of Spiderman.
RELATIONSHIPS: Love Island
> Why: This is because the audience get attached to certain islanders and feel the sense of relationship whilst being lonely.
5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).
An Audience pleasure that is offered in Blue Planet is Diversion and Entertainment this is because after a long day of work or school coming home to the calming documentary about the ocean can be the perfect sense of escapism from the busy hassle of the reality. Also, at 0:05 when Sir David Attenborough starts speaking there is a sense of security and assurance as Sir David Attenborough is a trusted voice in the nation. The clear blue ocean could be a vicarious pleasure as be interesting and relaxing. The happiness and joy of travel and exploring without even moving a step away from your sofa.
An Audience pleasure that is offered in Blue Planet also is Information and Surveillance. This is because it interests you to watch by showing and saying information about unknown animals. This is also surveillance because it witnessing the ocean from part of the world nobody would ever think to look. This would be clarified as a voyeuristic pleasure as it is enjoyments from something you have physically witnessed but not a visceral pleasure as it doesn’t cause a reaction in your body(hair sticking up ,goosebumps etc)
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