'Gender representation in advertising'
1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.
2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.
Stereotypes of women that you could find in the 1950-60s was that women had to stay in the kitchen and at home to cook meals for their husbands.They were just there to please there husbands and make babies/children. They had to dress for their husbands and wear full heavy faces of makeup all the time to please there husbands.They had to act as if marring a man would be a privilege and always stay happy about it and around there husbands. They had to act like dolls/servants for their husbands who could just push them around and also sexualise them at anytime as the first advertisement is showing.
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
Stereotypes of women in the 2000s were that they were heavily sexualised and objectified often also have a natural look. However they had to fit into standards of having a pale face and a skinny body to please people around them. Also looking or having the wrong shape of body was considered not beautiful and often people would heavily judge them for being curvier instead of being skinny and slim. You had to follow the latest fashion trends for you to beautiful and accepted.
Stereotypes of women in the 2000s were that they were heavily sexualised and objectified often also have a natural look. However they had to fit into standards of having a pale face and a skinny body to please people around them. Also looking or having the wrong shape of body was considered not beautiful and often people would heavily judge them for being curvier instead of being skinny and slim. You had to follow the latest fashion trends for you to beautiful and accepted.
5) How do your findings suggest representations of gender have changed over the last 60 years?
The representation of women have changed over 60 years as before they were there just to cook,clean and make babies for men, but pre-2000s they were more independent and didn't need husbands/men to push them around. But, in both era's they had been objectified and sexualised and need to follow a specific standard for them to be accepted as women. They also had to be naturally pale with skinny bodies to be accepted.
The representation of women have changed over 60 years as before they were there just to cook,clean and make babies for men, but pre-2000s they were more independent and didn't need husbands/men to push them around. But, in both era's they had been objectified and sexualised and need to follow a specific standard for them to be accepted as women. They also had to be naturally pale with skinny bodies to be accepted.
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