Class: Industry and Audience blog tasks

 Industries

1) What was the objective of BBC3 when it was launched? You can find the answer in the notes above. The objective of of BBC 3 was to entertain 16-35 yr old. 

2) Why did BBC3 go online-only in February 2016? BBC 3 launched online because BBC had a big budget cut £100. So they had to put it online.

3) How does Class meet the BBC's mission statement to 'inform, educate and entertain'?Class meets BBC mission statement as its a science fiction and horror genre which entertains the audience.

4) How did the distribution of Class contribute to the failure of the show with audiences? The show was put on at slots in the night and also the audince weren't sure when the show was on so thats why the BBC failed to ditrubute the show.

5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful? The teaser included various clips of Doctor Who which got doctor who fans excited but this was unsuccessful because the Doctor was only in the show for 3-4 minutes but they targeted he was the main character.

Audience

1) What were the viewing figures for Class and why do you think it did so badly? Look at the notes above to find out the answers. Class failed to reach 1 million and the BBC had no idea what to do with the show. And were confused when to distribute it as well.

2) What audience psychographic groups might particularly enjoy Class? You can revise Pyschographics here.Age from 16-34, middle class, both females and male, people interested in sci-fiction, horror and doctor who.

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas

Personal Identity: The audience may have related to the main characters family situations like Tanyas and April’s because there mothers are over protective and stern with their children. Plus some of the audience may relate to Matteuz who is dating Charlie because there family may not accept them like Matteuzes.

 
Diversion (Escapism): The audience is intrigued and excited by the thriller and mystery and different plot twists making the audience want to continue the show also the aspects of action making the audience feel visceral pleasure as they are over joyed by the fighting and violence. 

Surveillance (Information / Facts): Class had no information and surveillance which is actually true and educates the audience it is mainly diversion and entertainment.
4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart? Visceral pleasure from the action in the show, when the shadow kin comes to fight. Plus vicarious as they may want to be like April and be a hero.

Personal Relationships: The audience would anticipate and be worried for characters like Ram who lost him leg and April who has to share her heart with the shadow kin. 

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart? Visceral pleasure from the action in the show, when the shadow kin comes to fight. Plus vicarious as they may want to be like April and be a hero.

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) embedded above or check the comments in the extension articles below to help with this. Whovians were very excited to watch the show as it was a thriller mystery and got shocked by the plot twist and turns.

Comparison: An Unearthly Child and Co-owner of a Lonely Heart

1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?

2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?

3) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of how they meet the BBC's remit to inform, educate and entertain?

4) How are representations of people, places and groups similar or different in the two shows?

5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?