Apple Beats 1 Radio
Background, industries and the impact of the internet
2) When did Apple Beats 1 Radio launch and what is it?
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
5) Why did Apple choose the three selected DJs for launch?
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
7) How does the content of the Julia Adenuga show differ from Radio 1?
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
1) How have our music listening habits changed since 1960?
2) When did Apple Beats 1 Radio launch and what is it?
Apple Beats 1 Radio launched in 2015 and its a global live streaming radio station.
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
Itunes is a store where you can buy music, Apple music is a music streaming service and Beats Radio 1 is a global radio station that recommends music.
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
5) Why did Apple choose the three selected DJs for launch?
Apple chose those DJs as they were popular and had a already established fan base making it easier for Apple to get people to listen as they had a personal relationship with these DJs.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
The DJs have a personal relationship with the audience.
7) How does the content of the Julia Adenuga show differ from Radio 1?
Radio 1 is mainly posh but Julia Adenuga has a very calm, young and relatable radio show.
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
Audience
1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
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