Daily Mirror case study: Representation and Industries

 Representation

1) What political party does the Daily Mirror support?

Daily Mirror is a Left- wing paper so it supports the Labour Party.

2) How does the Daily Mirror usually represent rich and powerful people?

The Daily Mirror represents the rich and powerful as normal people to get the audience to have more relation to them.

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

Celebrities are presented as fun and free spirited and are more likely to be fluff stories for balance after serious ones.

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

The Royals are presented as a normal family to get audiences to has some sort of personal identity and familiarity with them and the fact they are going out for tea as a casual thing.

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

Working class are represented in this story as they want their audiences to feel related and like they can related to them even with there high class.

Industries

1) What company owns the Daily Mirror?

The Daily mirror is owned by Reach previously known as Trinity mirror.

2) What is the Daily Mirror's circulation in 2021? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror had 3 million readers in the 1990s and now in 2021 it has drastically dropped to 350,000 readers.

3) Why has the newspaper industry struggled in the last 20 years?

The newspaper industry has struggled over the last 20 years as the internet and technology has taken over with information like news and weather.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

The Daily Mirror reacted to the growth of social media by making a online website and using social media platforms (twitter) to spread free news.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Familiarity:The Bond movies and Royal Family are important people in British culture.

Elite nations and people: The Royal Family who are a very important part of British culture.

Amplitude:The MMR jab could affect a lots of British working class as their children go to state school.

Balance:The main story is MMR which is fairly serious so to balance out they have a less serious story about James Bond cast.

Frequency: The Royal Family appear a lot on tabloids as the viewers are older so they are more likely to care about the Royals.

Grade 8/9 extension task

The Daily Mirror's owner, Reach (then Trinity Mirror) bought control of the Express and Daily Star newspapers in 2018. Read this Guardian feature on the deal. Why did Trinity Mirror buy the papers?

Trinity Mirror brought the papers because Trinity Mirror wants to grow bigger to give it the scale to drive revenues from traditional newspaper operations, and to better fight for digital advertising