Daily Mirror case study: Language and Audience

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead: The title of the newspaper
Pug: Something to catch readers eye.
Splash Head: The lead story.
Slogan: Sums up newspaper
Dateline: The date the newspaper was published.
Kicker: A story at the top of the paper to draw attention.
Byline: A line naming the writer of an article
Standfirst: Introductory paragraph to article (usually in bold).

2) How much does a copy of the Daily Mirror cost?
95p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
The main stories is about MMR and how kids will be ban from school without the vaccine. 

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

Typical tabloid newspapers tend to have more informal news that targets gossip around the royal family. This demonstrates how classic tabloid newspaper are mostly revolving around celebrities and their personal lifestyle.

5) What is the balance on the Daily Mirror front page between images, headlines and text?

The Daily Mirror has been seen to have bigger and bolder images and also bright headlines to instantly catch the audiences attention. This presents how they have included less and smaller writing so that the audience don't loose interest.

Audience

1) What is the target audience for the Daily Mirror?

The target audience for The Daily Mirror is the working class as well as people over 60. (C2-D3)

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

The front page communicates how older people enjoy gossiping about the royal family and at the same time respect them deeply since they've know their family since they were a child. As well as this, the main story about MMR vaccination is on there in order to inform them of their child/grand children's safety at school or around the environment. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

A reader might enjoy the Daily Mirror

4) Why are print newspapers generally read by older audiences? Because old people are used to reading newspapers.

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers?  It makes the royal family seem like a normal family. This may make audiences relate as they may have argued with their siblings before.