One Direction - History: Blog tasks

Industry

1) How were One Direction formed and how is this reflected in the music video for History?

One Direction were formed by the X Factor by Simon Cowell. This is reflected by the opening shot of One Direction and the close-up of Simon Cowell. In the first shot when they are huddled up with the X factor logo behind them. 

2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)

Vertical integration is when there is a company which will have their own different companies.

3) What is horizontal integration? (See link above for help again!)

Horizontal integration is when one company that buys other companies.

4) How has technological convergence changed the way audiences consume music videos?

The technological convergence has chanced by making audiences enjoy the music video by being ale to watch it with quick access. 

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.

Simon Cowell and Syco has a huge impact in One Direction because they where the ones that started there whole career by joining them together from individual singers to a band during x factor.

Audience

1) What is the One Direction target audience - demographics and psychographics?

One Directions target audience is mainly females from 10 to around 25.

2) What audience pleasures are offered by the music video for History?

The audience pleasure that is offered is personal relationship

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

2:29- the fans are cheering, this is significant because it lets the fans have their own voice in the music video to signify that the MV is dedicated to their fans

3:03- a shot of them 4 hugging , this is strong because it leave the audience feeling upset as this is their last concert. this will be more upsetting for fans who have been there from x-factor as they understand the difficulties they've been through.

0:01- a clip from X Factor when they first became a group. This would appeal to a One Direction Fan because it gives a sense of nostalgia and shows the accomplishments and contrast of then and now.

4) What is nostalgia and why is it a key audience pleasure for the History music video?

Nostalgia is a sentimental longing or wistful affection for a period in the past. It is a key audience pleasure because the whole music video is designed on all their achievements they made in the past that got them to the place they are now from being individual people on x-factor to being a world famous group.

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?

Fans are made to feel joyful and laugh along with the band as they are shown to be having a good time and messing around. However, near the end it shows clips of their last concert , them saying goodbye to signify that the music video is directed to their dedicated fans and their commitment to supporting their fans.

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