Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?

Arctic Monkey first achieved success and built up their fanbase by performing small performances at venues and pubs.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Arctic Monkeys fans who gained their free CD were able to share the files with their friends who shared it with others, helping Arctic Monkeys gain their popularity.

 
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?

Arctic Monkeys are friends who formed a band together working their way up the traditional way whereas One Direction where individual strangers who luckily got together through the help of Simon Cow gaining popularity instantly.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys record label is domino record and they were able to sell 27 million records where sold of their debut album. They choose an independent record label to keep their authenticity as a traditional band.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

The internet has been both positive and negative development because the development of new technology allows us to access all types of media and information. However, this shift from traditional and modern may have been difficult to understand and process as artists no longer receive enough money from CDs as they are all listened to online.

Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

Arctic Monkeys' audience are likely to be white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking)

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Arctic Monkey's fanbase took a leading role as they uploaded their music on MySpace.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

It opens with the singer introducing the song and adding the words 'Don't believe the hype'. This could be a reference to the online following the band built up using Myspace.